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Mill Point Capital to acquire Affinion Insurance Solutions

Published 06 July 2018

An affiliate of Mill Point Capital has agreed to acquire Affinion Insurance Solutions (AIS), a business services platform with deep expertise in the distribution, marketing and administration of a broad range of simplified, guaranteed-issue insurance products.

The acquisition is expected to close in the third quarter of 2018.

The Mill Point team employs an Executive Partner model and has extensive experience investing in carve-out transactions in the business services space, including the recent acquisition of Avenu Insights & Analytics.

Over its more than 40-year history, AIS has established a sophisticated, proprietary data analytics platform as well as marketing capabilities that drive high, predictable returns for clients. The Company markets, distributes and administers accidental death and dismemberment (AD&D) and other insurance products underwritten by A+ rated carriers through leading financial institutions. AIS is the leading provider of full scale administration combined with advanced marketing expertise.

Mill Point founder and managing partner Michael Duran said: "AIS has a long history of success and is led by an outstanding management team. We are excited to partner with the Company and optimize the business as a standalone entity.”

Mill Point Executive Partner Rick Bennet said “AIS is well positioned given its proprietary database of recorded experience and world class marketing services capabilities.

“We look forward to supporting management’s growth plans, which include expansion into marketing for other insurance products.”

Bennet will serve as AIS chairman going forward.

AIS President Robert Dudacek said: “I am very proud of the terrific track record that AIS has achieved and look forward to building upon our success as a standalone company. We are excited to partner with Mill Point given their deep understanding of the power and predictability of the direct marketing business model and their commitment to our growth plans moving forward.”

Jefferies LLC was the sole financial advisor and Jefferies Finance LLC was the sole financing provider to Mill Point.

Source: Company Press Release